Artificial Intelligence for Business ;

Course / Course Details

Integrating Generative AI into Business Strategy

Digital

By - Chris McKay
4 Trainees
36 Min
(0)

Course Requirements

English Language

Course Description

You need to make generative AI a part of your business strategy, but where do you begin, and how do you make the best possible use of company resources and employees’ time? In this course, AI adoption strategist Chris McKay presents the USAGE framework, a comprehensive guide for decision makers to understand, assess, and implement generative AI effectively in their organization. You will be equipped with a systematic framework that provides actionable steps and pragmatic recommendations to ensure AI initiatives are strategic, effective, and aligned with the organization’s vision. Explore the importance of investing in AI literacy to gain competitive advantage. Learn how to create a structured approach for assessing your organization’s AI readiness. Plus, find out how to build clear strategies for AI roadmap development, implementation, and performance evaluation.

Course Outcomes

Learning objectives

Differentiate between the stages of the USAGE framework used for AI adoption.
Explain the importance of AI literacy for a competitive advantage.
Describe what a feasibility assessment provides.
Determine the steps of structuring AI leadership and ownership.
Articulate the six pillars that form the foundation of responsible AI deployment.

Course Curriculum

7 chapters
20 lectures
6 quizzes
36 Min total length

Toggle all chapters

1 Why a strategic framework is essential for AI adoption

2 The USAGE framework: A pragmatic approach to AI adoption

2.03 Min

3 Chapter 1 Quiz [Quiz]

10 Min

1 Invest in AI literacy to gain competitive advantage

3.56 Min

2 Identify use-cases and ground AI in real business needs

3.23 Min

3 Chapter 2 Quiz [Quiz]

10 Min

1 Define AI technical requirements

3.12 Min

2 Perform an AI skills gap analysis and talent audit

2.55 Min

3 Reduce blindspots by conducting an AI risk analysis

3.28 Min

4 Chapter 3 Quiz [Quiz]

10 Min

1 Develop an AI roadmap and tie goals to business value

2.54 Min

2 The importance of structuring AI leadership and ownership

2.28 Min

3 Chapter 4 Quiz [Quiz]

10 Min

1 How to operationalize your AI strategy

3.08 Min

2 Responsible AI deployment

2.46 Min

3 Chapter 5 Quiz [Quiz]

10 Min

1 Assess generative AI outcomes to measure ROI

2.29 Min

2 Adapt the USAGE framework to your needs

2.22 Min

3 Chapter 6 Quiz [Quiz]

10 Min

1 Continue learning

Trainer

Chris McKay

As CEO of Maginative, Chris McKay leads a team of digital strategists. He is passionate about AI literacy.

Chris and his team help businesses innovate, problem solve, and create differentiated advantage by leveraging AI, design thinking, and data intelligence. Chris has worked with clients across industries such as healthcare, education, and retail to deliver solutions that enhance customer experience, optimize operations, and generate new revenue streams. He serves as the editor-in-chief of Maginative.com, an online platform that provides curated and accessible content on AI trends, applications, and best practices. Chris aims to bridge the gap between AI research and practice, and to inspire and educate business leaders and professionals on how to adopt and use AI effectively and ethically.

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